The Ways Long Island SEO Helps Make Websites More Crawlable

By Arthur Williams


Have you had a website for a long time, but it isn't being picked up by Google, Bing, or any other search engine? Maybe you've followed all the Long Island SEO best practices, but are still coming up empty. Whatever the case may be, it's possible that this has to do with your website's crawlability, or lack thereof. For a better understanding of how to enhance this aspect of your site's overall structure, here are a few tips to consider.

To make your site more crawlable, ensure that it has a healthy amount of text. This is the factor that determines how, or if, sites rank on different search engines. If you have a site that only features images or video content, it won't rank, as search engines will be unable to read it. Text matters, as the likes of www.fishbat.com will attest. To simply ignore it would be an oversight, not only for SEO but business in general.

Next, improve your website's load speed if it can be helped. You don't even have to put much more of an expense in your site, as there are easy fixes that can be implemented. One of the most common is fixing broken links, which may be seen if your site underwent an overhaul. You can also cut down on the images and videos mentioned earlier so that each page loads quicker. Simple solutions such as these will make a collective difference.

There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.

For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.




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I M John Chow
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