Website development companies understand the importance of search engine optimization. For those that don't know, in simplest terms, SEO is a process that helps sites rank for terms that people search for. What you may not know is how to go about this process so that you obtain the best results possible. If you'd like to learn more about said process, here are some do's & don'ts that you'd be wise to take into consideration.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T let your website come to a crawl. Do you have multiple images or perhaps a few streaming videos on a specific page? If so, chances are that it's going to load and run slow, meaning that its chances of ranking on search engines will be low. The search engines in question place considerable weight on this type of performance, which is why you can't let your site come to a crawl. You won't be able to rank if it doesn't run quickly.
DO consider the importance of mobile-friendly development. One of the reasons why SEO matters, in this sense, is that search engines have been placing more importance on how mobile-friendly sites are. When it can easily translate to a tablet or phone, it becomes all the more engaging, resulting in more visitors sticking around. Wouldn't it make sense for rankings to increase? This is yet another way that you should go about SEO.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
DO write the best content possible. Content is king, no matter what industry you're involved in, and it must be written well. Companies like Lounge Lizard will be able to agree, especially when it comes to the copy on websites. If a blurb or product description doesn't provide enough information, it's safe to assume that it won't be effective. High-quality content goes a long way in SEO and the top web design companies will agree.
DON'T let your website come to a crawl. Do you have multiple images or perhaps a few streaming videos on a specific page? If so, chances are that it's going to load and run slow, meaning that its chances of ranking on search engines will be low. The search engines in question place considerable weight on this type of performance, which is why you can't let your site come to a crawl. You won't be able to rank if it doesn't run quickly.
DO consider the importance of mobile-friendly development. One of the reasons why SEO matters, in this sense, is that search engines have been placing more importance on how mobile-friendly sites are. When it can easily translate to a tablet or phone, it becomes all the more engaging, resulting in more visitors sticking around. Wouldn't it make sense for rankings to increase? This is yet another way that you should go about SEO.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
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