Why does SEO matter?
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is how an SEO professional can help. It is often far better to hire an SEO/SEM agency than it is to try learning all there is to know about getting a website to rank well, and then having to learn everything once more, when Google invariably changes the algorithm that's being used to determine website value. Because algorithm changes are made on a regular basis, search engine optimization is not a set-it-and-forget process, but rather, some that must be implemented and managed on an ongoing basis.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other good practices include making pages mobile friendly (now a requirement to rank well), creating useful content and applying authorship correctly.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is how an SEO professional can help. It is often far better to hire an SEO/SEM agency than it is to try learning all there is to know about getting a website to rank well, and then having to learn everything once more, when Google invariably changes the algorithm that's being used to determine website value. Because algorithm changes are made on a regular basis, search engine optimization is not a set-it-and-forget process, but rather, some that must be implemented and managed on an ongoing basis.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other good practices include making pages mobile friendly (now a requirement to rank well), creating useful content and applying authorship correctly.
Contacting an SEO professional and having them regularly check and update your site and possibly provide content is often the best way forward.
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