Would you rather watch an engaging video that really tells the story and illustrates very quickly and easily how a product works, or would you want to plow through a detailed sales letter, that might or might not get to the point? Obviously, the video would be the answer most people would give.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
YouTube is owned by Google, so if you make a video that is of good quality and the proper keywords, it can be ranked on Google very highly. Videos will always get more attention than sales letters just because of the dynamics of what catches the attention of people.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Anyone can make an eye catching, well done video on YouTube or Vimeo very easily. The trick is to be to the point with no fluff and be interesting and engaging. your video should last no longer than two to three minutes. That is plenty of time to give the headlines, telling what the product or service will do for the customer. Stay away from too many details, just give the benefits, and leave a link in the video for the customer to go to your website for details.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
YouTube is owned by Google, so if you make a video that is of good quality and the proper keywords, it can be ranked on Google very highly. Videos will always get more attention than sales letters just because of the dynamics of what catches the attention of people.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
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