When the WWE Network launched on February 24th of this year, it goes without saying that there were many expectations afterwards. How many people would wind up subscribing by the year's end? Would the WWE Network even make back the money that World Wrestling Entertainment put into the endeavor to begin with? These are fair points to make and, in my view, any online marketing firm would be able to offer its own insights into the topic in question. How exactly did the WWE Network stack up since February?
Los Angeles Time posted an article about the WWE Network and how, as of this moment, it was able to garner around 667,287 subscribers. It's important to keep in mind that WWE said that it would have to reach one million subscribers by the end of 2014 in order to ensure that it would, at least, break even. While this may seem troubling, there are other factors that an online marketing firm would be able to bring to the surface. Reputable firms such as fishbat can tell you that, as of this moment, the WWE Network is only available in the United States.
Another point that an online marketing firm might bring up is that it is heavily promoted on WWE's weekly shows. It's not of the question to tune into an episode of RAW on Monday night and be met with, at least, one commercial touting the many features of the WWE Network. This is a smart move because it will allow WWE to target its most important audience: the wrestling fans. In fact, one can make the argument that the newer wrestling fans are most vital.
Nostalgia is easily one of the strongest forces in the world and it is one that the WWE Network possesses in great volumes. The WWE Network not only has modern shows and content but it has a back catalog of older shows from not only WWE but other wrestling promotions to boot. What this means is that fans from the late 90's, for example, can have access to every pay-per-view during that period. To put it mildly, the WWE Network is one of the broadest services.
One has to wonder whether or not the WWE Network would be able to reach one million subscribers by the time that 2014 comes to an end. I believe that WWE can, especially when given the fact that the streaming service hasn't even reached other areas of the world. Keep in mind that WWE has international appeal, so it would not be out of the question to think that the goal can be reached. To me, though, it's just a matter of time until said goal is realized.
Los Angeles Time posted an article about the WWE Network and how, as of this moment, it was able to garner around 667,287 subscribers. It's important to keep in mind that WWE said that it would have to reach one million subscribers by the end of 2014 in order to ensure that it would, at least, break even. While this may seem troubling, there are other factors that an online marketing firm would be able to bring to the surface. Reputable firms such as fishbat can tell you that, as of this moment, the WWE Network is only available in the United States.
Another point that an online marketing firm might bring up is that it is heavily promoted on WWE's weekly shows. It's not of the question to tune into an episode of RAW on Monday night and be met with, at least, one commercial touting the many features of the WWE Network. This is a smart move because it will allow WWE to target its most important audience: the wrestling fans. In fact, one can make the argument that the newer wrestling fans are most vital.
Nostalgia is easily one of the strongest forces in the world and it is one that the WWE Network possesses in great volumes. The WWE Network not only has modern shows and content but it has a back catalog of older shows from not only WWE but other wrestling promotions to boot. What this means is that fans from the late 90's, for example, can have access to every pay-per-view during that period. To put it mildly, the WWE Network is one of the broadest services.
One has to wonder whether or not the WWE Network would be able to reach one million subscribers by the time that 2014 comes to an end. I believe that WWE can, especially when given the fact that the streaming service hasn't even reached other areas of the world. Keep in mind that WWE has international appeal, so it would not be out of the question to think that the goal can be reached. To me, though, it's just a matter of time until said goal is realized.
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