Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta Reviews. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Although it takes a lot of time and energy to create content and gain backlinks, it will be worth your effort in the long run. Reputation management companies are all doing this and making a killing at it. Just like your reputation takes a long time in the real world to get better, it also takes a long time online as well. Veritas Inc Atlanta has spent many months putting content out there and it is working. They are following the steps mentioned above. Just do your research, put forth the work, and watch things get better. Good luck!
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta Reviews. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
Although it takes a lot of time and energy to create content and gain backlinks, it will be worth your effort in the long run. Reputation management companies are all doing this and making a killing at it. Just like your reputation takes a long time in the real world to get better, it also takes a long time online as well. Veritas Inc Atlanta has spent many months putting content out there and it is working. They are following the steps mentioned above. Just do your research, put forth the work, and watch things get better. Good luck!
About the Author:
For a great example of reputation management in action, check out the careerbuilder profile of Veritas at Veritas Inc Atlanta. This company seems to know what they are doing!
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