What Is Affiliate Marketing

By Sharon Walls


When people ask the question about what is affiliate marketing, they are looking to make some money on line. Affiliate marketing is, of course, the promoting of a product or service that is not owned by the marketer and, for their efforts, earn a commission for each sale. There are more multi millionaires, around the world, in this industry than in any other.

An affiliate marketer begins with three rules, or steps, in order to market other peoples products. Finding out what people want is paramount as they can not market something people do not want with any level of success. This can be done by talking with people. What a concept. This can also be found by checking in with Google or any of the other search engines. Find out what people are looking to buy or get more information about.

Promoting that particular product is the next thing. Finding it can be as easy as finding one or more of the affiliate product clearing houses. They will have thousands of products and a few of them will be the right thing for you to promote. These products will have already been tested in the marketplace and should already have a following.

By signing up with one of these websites, they have an almost unlimited number of products. They will be assigned an affiliate link that sends the traffic generated to the sales page for their credit. They will then need to send traffic to that sales page. Therein lies the biggest issue.

The three main different categories of people to target with your promotions are other Internet marketers, business consumers and regular people. There will also be different methods of attracting attention to your promotions for each group. A couple of techniques will work for all of them and should be examined. Pay Per Click advertisements will bring a lot of attention, based on the searches each group makes in their search engines. Article marketing will garner some attention as these are high page rank directories you will post in.

When marketing to other Internet Marketers, understand they have access to the same material. The best items to promote to them are those that have just come out on the market. Joint ventures with some of the Gurus in the niche as well as Pay Per Click will be some of the best ideas. This is a very competitive field, so timing is critical.

Marketing to the business community will take posting to some of the major Forums and chat areas associated with their industries. Newsletters that they receive already will have space for an advertisement. An article illustrating a problem they probably have and for which the marketer will have a solution cam also be placed here.

The last part of the three step plan is to repeat what was done in the first two. The answer to the question about what is affiliate marketing has to do with knowledge, a willingness to do what is necessary and persistence in doing it. There is plenty of room out on the Internet with millions of marketers making a little or a lot of money. The best answer is that it is a way to make a lot of money and help yourself to a better lifestyle.




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I M John Chow
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